About

Shoot the Moon is a product invention company founded in 1991 by David Small and Paul Rago.  David and Paul were both toy company executives when they decided to start their own invention company to service the toy industry as well as consumer products in general. Paul’s expertise is in product development and marketing while David’s expertise is in product development, engineering and manufacturing.

This product development team has developed, marketed and licensed consumer mega-hits such as Teddy Ruxpin, Lazer Tag, Fijit Friends, Little Live Pets, Hatchimals and many more.

Under the guidance of David and Paul, Shoot the Moon has developed and licensed hundreds of product lines into the marketplace accounting for roughly $4 Billion in retail sales. Shoot the Moon’s toy portfolio is vast with toys that range from low cost collectables to high cost animatronics, within the industry we are recognized as leaders in technologically complex toys that have mass market appeal.

Shoot the Moon holds an extensive IP portfolio of utility patents, trademarks and copyrights. During Shoot the Moon's existence, it has licensed many new patented products that have launched entirely new industry categories such as television interactive products, CMOS imaging products, countless licensed food prep products, 15 Minute Battery charging for toys and consumer electronics just to name a few!

Shoot the Moon employs some of the finest electrical engineers, product designers and mechanical/animation experts in the industry. The breadth of products that are developed by this talented invention team and the sales volumes generated by their inventions is truly staggering.

click here to view our
patent portfolio